These days it always stands out in your memory when you get that service that makes you feel one in a million. We are trying to do just that for every bride that walks through our doors. We are romantics through and through and believe that every process in the wedding planning should be enjoyable and part of the experience. It’s not every day you get to try on beautiful wedding dresses so it should be a memory you cherish forever! For stunning quality gowns, book an appointment today, we would love to meet you!!

Lexi McKay

WEDDING DATE: 21st Nov 2020
WEDDING VENUE: The Woolshed, Tipapa Estate, Greta Valley
PHOTOGRAPHER: Claudia Pyke Photography

“Wilkins Bridal are far more than a store that sells bridal wear, they are truly passionate about making your day as perfect as possible. I knew from the moment I walked in the store that this was the place for me. From the warm welcome, to the drop dead beautiful gowns and the ability from the staff to select the best dress for your figure. I tried on 6 dresses and no joke the dress I chose was the first one I tried on. I turned to Jude and said “I think this is the one” she looked and said “I think you’re right”. When I put it on I felt a million and one bucks. It truly felt like it was made for me. I instantly felt beautiful and confident and could in-vision myself walking up the isle on my wedding day. No other dress I tried on even compared. What an incredible skill and talent to look at someone as they walk in the store and instantly know what will suit their body type. My mum and sisters were there and pulled out many beautiful, full bodied gowns. However Jude stated to them they were not the gowns for me and she was so right. April, Jude and Jenny are the most talented, fun-loving and professional bridal wear assistants I could’ve ever asked for when organising my big day. Jenny made my mum’s, grandma’s and sister’s bridesmaid dresses. I’ve never felt so relaxed and taken care of when organising my wedding day. Wilkins bridal took the stress out of choosing the perfect dress. I can honestly say you are in the best hands with the Wilkins Bridal team. I felt the best I have felt in my whole life on my wedding day and a big part of that was wearing the perfect gown. All thanks to Wilkins bridal.”

Holly Barber

WEDDING DATE: 21st Nov 2020
WEDDING VENUE: Rossendale Vineyard
PHOTOGRAPHER: Krystal Photography

‘I had the most amazing experience with Wilkins Bridal. I had been into the shop a couple of time with my family and tried on several dresses. Each time the team were so welcoming and helpful. April and Jude were amazing at helping me find the dress that suited me and that I fell in love with. They were both so knowledgeable about styles and what would suit me. I ended up buying my perfect dress on one of their sale days in 2020. I went in on the day with a dress in mind that I had previously tried on but ended up falling in love with a completely different dress and taking that home instead! Nothing was a problem for the team at Wilkins. I was able to come back and try on my dress with different veils to get the right fit and Jenny did a great job with my alterations and made my dress fit perfectly. On the day of my wedding it all came together perfectly and I received so many compliments on my dress and how well suited to me it was. Couldn’t have asked for a better experience, highly recommend!’


Amy Perrem

WEDDING DATE: 27th March 2021
WEDDING VENUE: Trent’s Estate

“My experience with Wilkins was nothing short of amazing, from my first appointment (along with 5 of my support crew) with Jude until the day I picked up my gown I felt well looked after. I was very impressed with their range and * knew the right ones to hand me to try on. April kept me updated on the ETA of my gown, her communication and care meant that the whole process was quite relaxing!”


WILKINS BRIDAL is extremely lucky to have their very own In-House Designer. Meet Jenny-Lea from . Specialising in not only Made-To-Measure Bespoke Bridal Couture, but special occasion wear, evening wear, bridesmaid gowns and extensive Mother Of The Bride/Groom selections.

Born in Christchurch Jenny-Lea spent most of her childhood in the Marlborough Sounds, swimming in the sea, horse riding and generally running around with no shoes on. From an early age she loved all things sewing and crafty, stealing sheets from the linen cupboard to make her creations from.

Venturing overseas in 2001 Jenny-Lea spent 12 years living and travelling the Uk sewing her way around the globe gathering experience and gaining skills. Now back in Christchurch, Jenny-Lea has continued to utilise her creativity by establishing her own label and creating her own designs.

Jenny-Lea is a now a well-established Bridal Label in its own rights as well as offering tailoring and alterations through Wilkins Bridal for all of the gowns they sell with whom she shares her central city premises.

Jenny-Lea always ensures the Fit Is To Perfection !!!!


It seems like a life time ago that Destination weddings were on the cards for Kiwis due to Covid 19…..

Well How Lucky are our brides here in New Zealand with the Cook Islands opening up for Destination Weddings once Again…….


Sample Sale

Looking for your fabulous  dream gown but on a budget?

Looking to elope or just wanting to be organised?

7 Days a week, 12 months of the Year ………We always have a large selection of Designer Samples at heavily reduced prices.

Many of these gowns are not on our website and they sell fast.

We have Modern Princess, Sexy, Slinky and Soft Feminine Styles.

Please  call 03 3778595 to book your consultation

We also Have a Famous Ex-Sample SALE twice annually where the whole store is on Sale For One Day Only,

Follow Us On Facebook or Instagram to keep Up-To-Date with when our next One Day Sale is Planned….Bridal Gowns starting at $100



A Hint of Rich Luxury

We’re LOVING the New 2021 Sorella Vita bridesmaids dresses!

Chic. Effortless. Oh, so Soft.
Your Guide to Charmeuse

Sorella Vita’s latest collection delivers one of the hottest trends to hit the runway and the aisle. We’re so excited to introduce our silky smooth, ultra-chic Charmeuse fabric.

Sorella Vita’s Charmeuse is a stand-out in the market. We researched and tested fabrics until we found the right Charmeuse for our brides and her maids. The result? A chic, oh-so-soft fabric that delivers on-trend glamour and ultimate comfort. It’s utterly dreamy.

So what makes Charmeuse worth the hype? Let’s get into it!

Midweight Satin Fabric

Our Charmeuse fabric is a midweight satin that provides unmatched coverage and comfort. Some lightweight materials can be flimsy and not provide enough coverage, while heavy-weight fabrics can sometimes feel bulky. Our Charmeuse is perfectly in the middle for all-day wearability.

Ultimate Fit & Comfort with Jersey Knit Lining

Each gown is lined with our ultra-soft Sorella Vita jersey knit liner, taking true comfort to the next level. We’re talking standing-for-photos, dancing-the-night-away comfort. Plus, this lining helps the fabric drape beautifully on the body for an ultra-smooth fit.

Incredible NEW Colors

Our new color palette features 18 shades curated specifically to help this stunning fabric shine. From Desert Sage to Smoky Quartz to Canyon Rose, there are so many on-trend options to choose from.

Available through instore at WILKINS BRIDAL

All Who Wander

  • for the free spirit in pursuit of a dream.

  • for the adventurer craving anything but ordinary.

  • for the fearless heart, embarking on an epic romance that begins with a single “yes.”

  • discover a gown that embodies your beauty, sings to your soul—and reveals a part of you that, while always wandering, is never lost.

for all who wander


Never has a “New Gown Collection”  been so highly anticipated
prior to its launch in early November 2019.

of this label so ensure you follow our facebook & instagram pages
for the official launch of these gorgeous boho style wedding gowns.



Wedding Dress Shopping

Wedding dress shopping is  a magical time and not one you get to do often! Sometimes it can be a bit daunting, especially the first appointment! To make it as special as possible you may want to come prepared. Below are a couple of tips for your bridal shopping.

For most wedding dresses, the consultant has to come into the change room with you and assist you getting into the dress. A strapless bra, nude coloured underwear and underwear you don’t mind being seen by your consultant are very helpful. Wearing stockings is a good idea if you aren’t comfortable in just your underwear.

Shoes similar to the height you plan to wear on the day helps so if you do find that one perfect dress when you are out, you can get measured for the height you will be on the day with your shoes, not your height when you are barefoot!

An open mind 🙂 On your first couple of appointments it is a really good idea to try on a couple of different styles, to help you eliminate styles you don’t like and narrow down to the ones you do. Just to make sure you don’t get buyers remorse and have a “What if I had tried on one of those princess cut gowns and loved it, now I will never know” moment. Having said that you do not want to try on hundreds of dresses and just confuse yourself!

If you are borrowing jewellery, a veil or any other accessory might be worth bringing that along to make sure it matches your dress.

Stay true to yourself! No matter friends, families and consultant’s opinions, as helpful as they are, you need to make sure when it comes down to the decision, that it truly is the dress for you that you fall in love with.

In the end don’t stress it, your bridal consultant’s are there to make you feel as comfortable as possible, they have seen it all, know what they are doing and truly enjoy helping you find the dress of your dreams 🙂

A few helpful wedding day tips for the bride!

There is so much to learn and take in when planning and preparing for a wedding and it is so easy to forget the simple things, like practicality and your comfort on the day! Here are a few helpful wedding day tips for the brides to be out there to help your day run as smoothly as possible!

1. Baby Powder. Now this especially applies to the Australian and tropical destination weddings as it tends to be hot! A sprinkle of powder on the inner thighs before the dress is on helps prevent unwelcome chaffing and makes for nicer honeymoon legs!

2. Overnight Bag. Sounds so simple but it is often overlooked by brides. A good idea is for you or someone you know to drop off an overnight bag to your hotel room to make sure you don’t have to walk out of the hotel the next day in your wedding dress!!

3. Survival Clutch. A nice idea is to share a clutch with your maid of honour so that you both have access to it. In this clutch should be all the essentials to cover every situation for example lipstick, bobby pins, safety pins, comb, mints, wet ones, energy bar, band aids etc.

4. Water. Copious amounts of water is so important on the day. Although it does mean you will need the assistance of your bridesmaids to go to the toilet many times that day, it also means you keep hydrated. Your wedding dress can make you very hot making hydration necessary! Hydration also helps for all those extra glasses of champagne you fit in on the day! Plus it keeps your lips from cracking making your lipstick last longer!

Most importantly on the day….have fun and try and soak in every moment. Make sure you have a couple of moments throughout the day where you and your new husband can actually talk, have a cuddle and soak in the days festivities together.